8 Books of timeless advertising classic


My personal list of books on advertising that every advertising or marketing professional should read

Scientific Advertising   by   Claude C Hopkins – Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. by David Ogilvy

They Say, I Say: The Moves That Matter in Academic Writing by Gerald Graff and Cathy Birkenstein The book that demystifies academic writing, teaching students to frame their arguments in the larger context of what else has been said about their topic–and providing templates to help them make the key rhetorical moves.

And Now a Few Words From Me : Advertising’s Leading Critic Lays Down the Law, Once and For All by Bob Garfield  A witty and frank look at the ad biz from one of its most respected voices. Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex–and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.

Loyalty Myths: Hyped Strategies That Will Put You Out of Business — and Proven Tactics That Really Work  by Timothy L. Keiningham In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples.

Tested Advertising Methods  by John Caples A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Ogilvy on Advertising  by David Ogilvy – A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”

Confessions of an Advertising Man by David Ogilvy – In Confessions of an Advertising Man, David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns for printed media.

My Life In Advertising – “My Life in Advertising” is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing. by   Claude C Hopkins 

By Alex Alexandrov from WPL